UX/UI Design

Carrefour +

Team Malvika, Abhinav, Samuel, Yashas

Duration 3 months

My role User research analysis, Ideation,
Conception, Copywriting

Carrefour + is designed for the evolved user needs. It is a new way to consume and buy grocery, following Carrefour's vision of 2022.

BACKGROUND

It’s time for a change!

In today’s market consumer satisfaction seems to be the ultimate goal to be successful which leads to a materials economy. Resources have started to end and out of all the causes of environmental damage, consumption gets the least attention.

Grocery shopping may seem common now, but the idea was once revolutionary a 100 years ago. It met its consumers needs at the time. Then the consumers needs evolved. But the the supermarkets look and function the same way.

RESEARCH

Users evolved, supermarkets remained same.

Reaching out and understanding the user mindset and market evolution

Desktop research allowed us to prepare our questionnaire, from the findings we started observing how users consume in their daily life. We studied how markets operate these days and what are the specific products they buy and from where. We saw conscious consumerism taking rise as a trend in France, among the users and the markets.

Who we are designing for and what are their pain points

We interviews users in 3 groups, families, people who live alone and couples. From this we got a lot of insights on their usage of the current app or not and about the brand Carrefour, what people think about it. From all this information, we critically analysed the 2018 App to redesign it for our 2022 goals.

Ethnographic research and market research

Buy holding experiments like documenting the journey of us buying Carrefour products by different methods like online shopping, drive through, physical shopping (and studying these documentations), talking to non-users like the employees and people who don’t go to Carrefour, we gathered some unseen insights to analyse what the user actually needs and how it is different from what they say.

UX Audit (updated in 2022)

We studied the current app to define how we can point the issues and errors with the UX of the UI (This was later updated with Bastien et Scapin criteria)

ANALYSIS

What would people want in 2022

Plotting all the interviewees on a graph based on their needs and behaviours, we concluded our persona to be a family of 4, considering their needs and lifestyle, and also because they have the highest impact environmentally.

UX Audit (updated in 2022)

We studied the current app to define how we can point the issues and errors with the UX of the UI (This was later updated with Bastien et Scapin criteria)

Goal breakdown

Carrefour
• To enable customers to consume better
• Become the world leader in food transition
• Increasing simplicity and productivity

Consumers
• Consumers aim to be more concious about their consumption
• They would like a more customisable approach towards buying
• They would prefer if grocery shopping was an enjoyable family activity.
• Lastly, they want the same feel of buying products physically when online shopping

Environment
• To enable customers to consume better
• Become the world leader in food transition
• Increasing simplicity and productivity

Keeping the consumer needs and pain points in mind we moved on to our ideation phase which revolved around personalisation, health, tracking your groceries, family collaboration, recipes, convenience and the most Important one, making grocery shopping less mundane.

IDEATION

Consciousness, convenience, fun

Physical to Digital

We started off by an idea about a physical product card, which them seemed more practical as a Digital product card, which defines a big part of our UI

App flow, wireframes and tree testing

The first step and basis to start the prototype is to define the app flow, we divided the features and into paper wireframes so that we could get feedbacks from consumers while they rearrange the hierarchy of information.

Prototyping on a new software

In the user interface, while we tried on Adobe XD, we realised we could et more freedom for animations and transitions on Protopie. So we learned a new software.